When you think about a barbeque restaurant, you imagine a homey and comfortable place overflowing with hospitality and sweet tea. There's a smokey aroma that fills the room and lets you know something special is in store.
When I started on the site for Carroll's Barbeque, I knew it needed to feel rustic with a touch of character but still modern and presentable. I wanted to hone in on all of those feelings while also incorporating the knowledge and experience that backs it up. Carroll's Barbeque has 20 + years of experience cooking barbeque and has even been involved in community fundraisers and events through the years. The refined skills you'll find in this restaurant make it stand out among the others.
Aside from the aspects of the restaurant itself, I also wanted information about the restaurant to be easily accessible. Potential customers should easily be able to find what they need on the website. I chose to make the site cut and dry while still inserting small attributes that make the site interesting and fun. If those browsing the site are searching for the menu, there it is. If they want to know about hours and location, they are given direction for that as well. For those who are looking for something a little more in depth, they have access to a brief story to learn more about the restaurant's background.
So when it comes to design perspective, I try to find balance between evoked emotion and the philosophy of the business or individual I'm working with. A website should translate who you are to an audience and reassure them that they're in the right place.
If you're interested in viewing the full site for Carroll's Barbeque, just follow this link.